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The advertisement I decided to talk about is from the T-Mobile website. In this advertisement, they are presenting a smart phone package that comes two new smart phones known as the Nokia Nuron. Now how they presented their package was specifically designed to appeal to the mass consumer. For instance, right away we are given two big images of a phone and happy couple. This creates a calm serene environment. It specifically attracts people who are interested in these types of phones. Then as we look at the text they chose a rather unique way of presenting it. Rather than the text being all the same size we can notice that the “Get two FREE Nokia Nuron smart phones” are in a bigger text than the others. The idea of a product being free can mislead others. While the phones are free most of these deals make you pay for a plan that could end up costing over hundreds of dollars. But they do not lie because the phone itself is free. As you can see on the lower left of the advertisement, we can see in small text that a 2-yr plan is required with this deal. This simple trick has misled many people into believing they are getting something for free. Also, in the advertisement we can see action-verbs such as “web-only” and “limited-offer.” Even the “Save $430” makes people believe they are getting a good deal when they don’t really know what they are purchasing.